Problem#1: Not Having your Own Domain Name.
If your business does not have its own domain name, you
are sending a clear signal to other internet users.
And it’s not a very good one.
Using something http://users.littlepond.com.au/webangel/index.htm
as a business website address gives many web users the impression
that you don’t really take your business seriously.
Some will avoid dealing with you based on this one fleeting
impression. Can you afford to be turning this business away?
You may already be aware of the advantages of having your
own domain name , but were stunned when you discovered the
prices charged by the large national providers.
The good news is that you’ll get superior service,
and much lower prices from smaller companies.
Around $300 per year should get you quality webhosting and
a domain name.
This small investment will be repaid manyfold by the benefits
your business will gain.
Problem #2: Using your old email address if you own a domain
Many businesses with their own domain name still continue
to advertise their old, ISP based email address instead of
their own domain based email address .
Here’s why it’s a bad idea to use an email
address like email@example.com for your business.
locks you into using littlepond as an ISP
- It undermines
your marketing, branding, and promotional efforts
by giving free promotion to another company every
time you give out your contact details.
- It gives your business
an unprofessional internet image.
- You risk destroying all
of your advertising and promotion efforts if the ISP
(Just ask any business that used OneTel or DingoBlue
as their business email address)
If you have a domain name and are still using an ISP email
address, start using your domain name to its full potential.
Ask your web host how your domain based email has been set
up, and check that it works properly.
Then use it at all times from now on.
Problem # 3: Your
site needs “WWW” to access
Many hosting companies set up their systems so that www
is needed in front of your domain name to access your website.
This is a problem, because many people leave off the www
when typing in web addresses.
If your website needs the www prefix, they’ll get
an error message – and assume that your site is not
available. And move to the next supplier on their list.
Try your own website now. If it doesn't work without www,
get in touch with your web host and get them to fix it. It's
a simple technical adjustment, and should cost you nothing.
Dropping off the www also has some little known benefits
when promoting your business
o In spoken advertisements, you can gain 2 seconds of promotional
time if you don't have to say "Doubleyoo Doubleyoo Doubleyoo
dot" before your web address.
o On posters, signs, and in newspaper advertisements where
you have to work in a fixed width, you can make your domain
name larger and more prominent if you leave out the WWW
has more impact than
Problem #4: Not Having full contact information on all pages.
Many people print out web pages of products, services, etc
to read while they are away from the computer.
They make purchase decisions by comparing printed copies
of your information with those of your competitors.
If your contact information is not printed on those pages,
they’ll probably call your smarter competitors, who
provided email addresses and phone numbers.
Please Note: Some web designers disagree
violently with this concept, and feel that it "spoils
the artistic look" of your web pages.
Remember that you're the boss. Decide what's more important
for your business: the ability for clients to easily get
in touch with you, OR the artistic feelings of your web designer.
Problem #5: Website Pages that Don't Print Properly
It's really frustrating when you print out several pages
of a website, and the right side has been chopped off.
Don't let this happen to your pages. Make sure that whoever
develops your website makes it easy for people to print
out your pages in full.
Thanks for reading. If you have any questions or comments
please let us know.
Bonus Free Tip!
Domain names and email addresses
are NOT case sensitive.
Capitalise your addresses where appropriate. Often it will
enhance the readability of your website and email addresses,
especially if they are long, or if the eye plays tricks
with the lower case version.
KyliesHits.com is a much better look than kylieshits.com
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