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10 Ways To Improve Your Business Website


1. Get your own domain name.

Trying to do business with an internet address like http://users.hugelake.com.au/~fredsbrakes/index.html is unacceptable these days.

Names like this are nearly impossible to remember. Even worse, your email and website addresses will stop working if your ISP goes broke. All your advertising, promotion and business stationery becomes instantly useless.
Just ask anyone who was with Dingo Blue, or OneNet.

Having your own domain name solves these problems and more. It's cheap to register your own domain name - around $A33 per year for a .com, and $121 for 2 years for a .com.au name.

Become more professional - get a domain name for your business.

2. Don't use free service providers.

These are OK for a personal site, but do you REALLY want annoying pop up advertisements and banners appearing when you are trying to make a good impression on your prospective clients?

3. Make sure that usable information appears within 10 seconds.

It has been proven that people will start leaving if it doesn't.

4. Get rid of hit counters.

They make a site look unprofessional, and nobody really cares how many "hits" you've had.

Of course, it's smart to track visitor statistics. An analysis package which gives you lots of useful information should be part of any good hosting account.

5. Optimise your Graphics.

A slow loading website can be totally transformed by making sure that the graphics are the correct type, size, resolution, and compression. A page we recently worked on had its load time reduced from over 4 minutes to around 15 seconds just by optimising the graphics.

6. Don't Be A Flasher.

It's a bad idea to force people to wait for Flash animations to load before they can enter your website. (see #3 above)

If you do use Flash animation on your home page, ALWAYS provide a button for people to bypass it.

7. Get Rid of your Splash Page.

This is a entry page containing just a graphic and a link that says something like "Click here to Enter".

When someone gets to your site, don't waste their time. Give them something useful to look at immediately.

8. Provide clear, simple navigation.

Don't confuse your visitors with unconventional, complex or hidden navigation schemes.

Give them what they expect to see. Don't make them learn new rules to navigate your site.

9. Make sure your spelling and grammar is correct.

People will judge your business by your website. Errers wo'nt enspier confedense.

10. Be careful with music.

It suits some sites, but is totally inappropriate on others. If you must use music, always provide an option to turn it off.

WebAngel Pty. Ltd. (ABN 50 098 071 124)
GPO Box 370 Hobart, Tasmania Australia 7001.
Phone (03) 6243 1334 email: sales@webangel.com.au

Internet: WebAngel.com.au

Blog: EricGraudins.com

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